Digital Currency/Stablecoin/Tokenization Series: FC Barcelona Partners With Blockchain Startup Chilis To Offer New Coin ‘BAR’ – EconoTimes

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FC Barcelona, the renowned football club appears to be testing their luck in cryptocurrency gamut as they are adopting digital currencies. The reputed Spanish ‘FC Barcelona’ has announced that they have entered into a partnership pact with a blockchain platform ‘Chiliz’ to launch ‘Barça Fan Tokens’ which is a reward for their fans. This is likely to facilitate their fans effectively communicate with the club management in various ways by receiving excitingly different method of gifting from the club, participating in the polls, and buy club merchants.

Thereby, Lionel Messi coupled with other star players featured in reputable football club is all set to have its own token in Q2 of this year that will offer voting power to its fan followers.

“The Club is without a doubt the most renowned and the most supported football club in the world and we can’t wait to see their fans start to influence Club decisions. Adding FC Barcelona fans to the global community takes us one step closer to our goal of mainstream adoption of blockchain, stated the CEO & Founder of & Chiliz, Alexandre Dreyfus, Every time a fan downloads the app, we are furthering education, and every time a fan buys a Fan Tokens, we are strengthening the use cases of this innovative technology.”

This development boosts more than 300 million fans as the agreement is part of Barça’s new digital and commercial strategy .

“We are proud to welcome to the Barça family as a new global partner. This agreement will give us the chance to set up innovative marketing and partnership activations with a clear focus on the digital realm to take the Club closer to our fans around the world, said Josep Pont, board member and head of commercial area at FC Barcelona,  this agreement also forms part of FC Barcelona’s goal to become associated with leading brands that can help us consolidate our new commercial and digital strategy, with the development of new streams for the generation of resources helping to make us a benchmark both on and off the field.”

As per the announcement, the agreement is part of FC Barcelona’s global expansion strategy. It reinforces its commitment to sourcing the best possible agreements in each category to help Barça to continue to lead the way not only on the field of play, but also in the field of partnerships and sports marketing. Furthermore, this new alliance boosts FC Barcelona’s commitment to looking to new digital channels and formats for connecting and generating engagement with their global audience.


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